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The Partido State University (ParSU) College of Hospitality and Tourism Management (CHTM) strengthened studentsโ career readiness and industry competencies through the successful conduct of simultaneous professional development activities held from May 12-14, 2026 at San Jose Campus.ย
The series of activities included two-day Serbisyong May Puso: Filipino Brand of Service Excellence (FBSE) Training and the Alpha Libran Career Catalyst: Orientation and Testimonial Session. Both aimed at equipping hospitality and tourism students with the skills, values, and global perspectives necessary for future careers in the tourism and hospitality industry.
The FBSE Training engaged graduating Bachelor of Science in Tourism Management (BSTM) students and Bachelor of Science in Hospitality Management (BSHM) students on May 12-13, respectively. The training focused on strengthening service excellence competencies through the principles of the FBSE, a flagship program of the Department of Tourism (DOT) that promotes the Filipino culture of warmth, hospitality, and outstanding customer service.
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Leading the training was Ms. Iris Angela Manjon-Muรฑoz, Resource Speaker, together with facilitators from the Department of Tourism (DOT), Ms. Charei Therese A. Enfestan and Ms. Ma. Katherine F. Mendoza. Through interactive discussions, practical activities, and learner-centered engagements,participants deepened their understanding of customer relations, professionalism, and the value of delivering genuine Filipino hospitality in diverse tourism and service settings.
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More importantly, the activity encouraged students to embody the Filipino spirit of service by becoming compassionate, responsive, and globally competitive tourism and hospitality practitioners prepared to contribute to the growth of the industry.
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Complementing the service excellence training, the Alpha Libran Career Catalyst: Orientation and Testimonial Session was conducted on May 14, 2026 at the Andaya Building, ParSU San Jose Campus. The activity provided students with valuable insights into global shipboard and cruise industry opportunities through direct engagement with representatives from Alpha Libran Shipboard Training Coordinating Services.
Anchored on its vision of delivering limitless opportunities to individuals pursuing professional careers while exploring the world, Alpha Libran continues to open pathways for students seeking global employment opportunities and international industry exposure.
Dr. Elizabeth Alba formally introduced Alpha Libran Shipboard Training Coordinating Services and highlighted the importance of career preparation, global competitiveness, and industry readiness among hospitality and tourism students. She emphasized the growing demand for skilled, disciplined, and globally competent professionals in the international cruise and shipboard sector.
During the orientation proper, Mr. Jose Dianela Parcia Jr. discussed the qualifications, requirements, application processes, and career opportunities available for aspiring shipboard personnel. He also provided practical discussions on industry standards, workplace expectations, and the realities of working in cruise ship operations, helping students better understand the demands and opportunities of the global hospitality industry.
Adding inspiration to the session, Ms. Karen Violante and Ms. Jianin Nacario shared her personal experiences and professional journey aboard cruise ships. Their testimony gave students a realistic yet motivating glimpse into life at sea, highlighting both the challenges and rewarding experiences of working in an international environment.
Through initiatives such as this, ParSU-CHTM continues to strengthen industry linkages and empower students to become globally competitive hospitality and tourism professionals prepared to thrive in international settings.
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